Bergs Potter was founded in 1942 by Victor Berg, who then inherited a pottery shop in Nørrebro, Copenhagen. In addition to selling pots, he also started selling flowers there, which attracted more people to his shop. Victor's two children later started working in the company and business grew. They visited Tuscany in the late 1980s, where they found inspiration for both material, form and design. Today, Bergs Potter is sold in Scandinavia, Finland, Germany, France, the UK and the US and continues to live on for generations.